Find your hidden (content) treasure
Don't reinvent the wheel
You don't need to search far to find great content for your videos - there is a treasure trove just waiting to be explored in your company already!
Customer testimonials, interviews, event round-ups, thought leadership, webcasts and employee branding using your own staff and customers/partners, are all a great way to build brand awareness, loyalty and attract new customers.
And as the old saying goes - people buy from people.
Your company is a goldmine of untapped potential when it comes to creating content that can help you build your brand, attract new customers and foster loyalty among existing ones. Customer testimonials, interviews with employees and partners, coverage of events and conferences, thought leadership pieces, webcasts, and employee branding initiatives can all serve as rich sources of content. Leveraging these resources will help you stand out from the competition, humanize your brand and demonstrate your expertise in your industry.
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This type of content builds trust and credibility with your audience, as people are more likely to buy from a brand they trust and feel connected to. By showcasing your company's unique strengths and capabilities through these various types of content, you can make a lasting impression on potential customers and nurture relationships with existing ones.